FREE
ONLINE GREETING CARDS
The custom of sending greeting cards can be traced back to the ancient Chinese,
who exchanged messages of good will to celebrate the New Year, and to the
early Egyptians, who conveyed their greetings on papyrus scrolls. By the
early 1400s, handmade paper greeting cards were being exchanged in Europe.
The Germans are known to have printed New Year's greetings from woodcuts
as early as 1400, and handmade paper Valentines were being exchanged in
various parts of Europe in the early to mid-1400s.
By the 1850s,the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing and mechanization. This was followed by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. In the 1860s, companies like Marcus Ward & Co, Goodall and Charles Bennett began the mass production of greeting cards. They employed well known artists such as Kate Greenaway and Walter Crane as illustrators and card designers.Technical developments like color lithography in 1930 propelled the manufactured greeting card industry forward. Humorous greeting cards, known as studio cards, became popular in the late 1940s and 1950s.
Markets
Hallmark Cards and American Greetings are the largest producers of greeting
cards in the world. In the United Kingdom, it is estimated that one billion
pounds are spent on greeting cards every year, with the average person sending
55 cards per year.In the United States, many adults traditionally mail Christmas
cards to their friends and relatives in December. Many service businesses
also send cards to their customers in this season, usually with a universally
acceptable non-religious message such as 'happy holidays' or 'seasons's greetings'.
Source : Wikipedia
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